Happy tourists in Mexico Tourist looking at hot air balloons Stargazing with a telescope New travel technology combines CRM, travel planning, customer communications, offers, bookings and operations into one platform built specifically for developing countries. This is the direction Baboo is heading in: artificial intelligence behind the scenes, exceptional people in front of the traveler.” — Paul Sarfati DOVER, DE, USA, September 6, 2026 /EINPresswire.com/ — Baboo Travel is developing the next phase of its global custom travel model with an AI-enabled platform designed to make it much easier for destination management companies, local experts and Baboo’s own travel team to plan, sell and manage complex custom trips. Founded in 2020, Baboo was founded on a simple idea: the people who know the destination best should play a more direct role in planning the travel experiences travelers will have. The problem, however, is that organizing solo trips is still surprisingly difficult. A single booking may require a combination of CRM systems, spreadsheets, email, messaging apps, PDFs, itinerary builders, supplier confirmations, payment tools and transactional documents. For smaller DMCs and highly specialized local experts, technology can often create more work, not less. Babu wants to change that. Its new platform integrates the customer journey into a single operating environment where local experts can receive and manage queries, understand traveler requirements, create itineraries and offers, communicate directly with customers, manage bookings and confirmations, coordinate operations and maintain complete travel history. Artificial intelligence is built into the entire platform to help the people doing the work, not replace them. AI can help organize requests, retrieve important customer information, assist in trip creation, speed up repetitive tasks, improve communication, and help teams process large volumes of travel information more efficiently. But Babu believes the ultimate travel experience should still be rooted in human experience. “AI can process information incredibly well, but it doesn’t know Oaxaca like someone who lives there, it doesn’t know the little hotel in Puglia that’s perfect for a particular couple, and it doesn’t replace years of relationships with guides, hotels and local communities,” said Paul Sarfati, founder and CEO of Baboo Travel. “The opportunity is to give these experts significantly better tools.” The platform is designed to reflect how DMCs actually work and not as an adaptation of generic CRM software for the travel industry. A local expert can move from a new inquiry to trip planning, proposal creation, conversation, booking, and operations while maintaining the same traveler and trip context throughout the process. For the traveler, it also means a simpler experience: clearer offers, centralized communications, constantly updated travel confirmations and easier access to the information you need before and during your trip. Baboo now works with destination experts across a global network and has built its consumer offering by connecting travelers with local experts. New technology extends this philosophy by providing these experts with the infrastructure to compete in the increasingly technologically advanced travel industry. “We’ve spent years asking how technology can make personalized travel more personal, not less personal,” Sarfati added. “This is the direction Baboo is heading in: AI behind the scenes, exceptional people in front of the traveler.” The platform will continue to be rolled out across Baboo’s internal operations and network of local experts as the company develops a new operating model for personalized travel. About Babu TravelFounded in 2020, Baboo Travel is a dedicated travel platform that connects travelers with carefully selected local experts around the world. Baboo combines local knowledge, custom trip design and technology to simplify the process of creating and booking custom trips. Baboo Travel has been a certified B Corporation since 2022. Paul SarfatiBabu Travel Inc.write to us hereVisit us on social networks:LinkedInInstagramFacebookYouTubeTikTok Legal Disclaimer: EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liabilityfor the accuracy, content, images, videos, licenses, completeness, legality or reliability of the information contained herein.article. If you have any complaints or copyright issues related to this article, kindly contact the author above. Post navigation Nepal urges countries to restrict travel with flood warnings Universal Brothers invites pilgrims to share information about their Hajj journey