“KalshiEX, LLC advertises itself as ‘the first legal sports betting app in all 50 states,’” was the first line of the opinion against the company in the Ninth Circuit. Bye Kalshi is now avoiding the word “bet” when describing its product, other apps are competing for sports bettors across the country. First of all, DraftKings And FanDuel. By entering the prediction markets, both platforms are letting everyone in the US know that they can now use their apps. The campaigns are particularly targeting states without legal sports betting, such as California, which, at least for now, allows sports betting markets. Full throttle, no brakes for DraftKings DraftKings is the largest marketing sponsor in the gambling industry. Last year this spent $485 million on marketing. I’m already broke this year $111 million for television campaigns. In addition, on September 2, the company held a game day promotion, during which they distributed free gasoline at Miami, Los Angeles, Dallas, Atlanta, And Detroit. MASSIVE day at DraftKings…we’re officially in all 50 states 👑@DKSports will be giving out rewards all game day. • Free gas in 5 major cities.• Increased profits in all sports.• More surprises ahead pic.twitter.com/udEw70AvAR — DraftKings (@DraftKings) September 2, 2026 DraftKings said it has given away a total of 32,000 gallons of gasoline for more than 2,200 vehicles across five cities. The promotion cost the company about $4 per gallon. US$128,000. It gained some popularity online, especially after DraftKings representatives promoted the content, but some users reported standing in long lines only to be turned away. @DraftKings just lined up for gas distribution and at 11am we were told to come back 1-2 hours after we had already waited while people were cutting the line from side streets and not being told to get in line. This is wrong — Baldeep Cheema (@BaldeepCheema) September 2, 2026 DraftKings also released a new ad highlighting Kevin Hart And Nick Jonas traveling around the USA. “Now that DraftKings is available in all 50 states, we can finally take that journey we’ve always talked about,” Jonas tells Hart as they drive across the country betting on sports. FanDuel Says the App ‘Lives Everywhere’ FanDuel is the next-highest TV ad spender this year, with about $57.9 million. The company spent $462 million on all marketing last year, slightly less than DraftKings, according to a 5WPR report. The new ad campaign features All American Rejects’ cover of Johnny Cash’s “I’ve Been Everywhere” with the tagline “FanDuel is now available EVERYWHERE!“ FanDuel made a leadership change earlier this year, replacing CEO Amy Howe with Christian Jenecki, as the company struggled to meet expectations. Since then, Flutter’s parent company has also announced that CEO Peter Jackson will be replaced as head of the company Dan Taylor October 1st. Attracting users across the country this football season is essential to reviving the company’s success. Flutter’s share price is down 65% year-over-year. Kalshi spends big money, but changes advertising language Kalshi has firmly established itself as the third largest advertiser in the sports gambling industry. This year it was spent $41.1 million only in television advertising. The company objects to being called a sports gambling company and has stopped advertising its sports betting. The Ninth Circuit, citing Kalshi’s own advertising in a decision against the company, is one of many cases where legal teams highlighted past advertisements as evidence that its product should be classified as gambling. Notably, while DraftKings and FanDuel advertise that they are available in all 50 states, they do not claim to offer legal sports betting in any of them. Kalshi’s recent advertisement attempts to differentiate itself from bookmakers by claiming that it allows users trade anything and “unlike bookmakers, Kalshi does not set the odds; other users do that.” In an interview this week CEO Tarek Mansour also attempted to distance the company from past advertisements that claimed it offered sports betting. He said the word “bet” is used colloquially, but in reality users are trading, not gambling. The Supreme Court may soon rule on this distinction. New Jersey has asked SCOTUS to hear a case over whether sports prediction markets should be regulated by state gambling laws. As of now, users can trade, bet, gamble, whatever you want to call it, on sports across the country. The battle over where they will place these bets looks set to be a fiercely competitive one. Post navigation How to Create a Safe Default AI Encoding Agent Why Responsible Gaming is Failing and What the Evidence Says Should Replace It