BWH Hotels Expands in Isaan, Thailand – TTR Weekly

BANGKOK, 7 September 2026: BWH Hotels, a leading global hospitality company comprising WorldHotels, Best Western Hotels & Resorts and SureStay Hotels, has continued the rapid expansion of its portfolio in Thailand with the opening of Best Western Q Khon Kaen, a newly rebranded and completely refurbished hotel that will provide guests with a convenient base from which to explore Isan, the enchanting northeastern region known as the “Rice Farm”. bowl of Thailand.”

Khon Kaen, one of Isan’s main gateway cities, is an important trade, cultural, educational and transport hub. Best Western Q Khon Kaen Hotel is strategically located on Mittraphap Road, one of the city’s main thoroughfares, just a few minutes’ walk from the city center and the Khon Kaen International Exhibition and Convention Center (KICE), making it an attractive option for business travelers and concertgoers alike.

Throughout Khon Kaen, curious explorers can discover Isan’s natural and cultural attractions, from golden temples, verdant forests and flowing waterfalls to bustling markets and rich museums, including the Phu Viang Dinosaur Museum, which displays bones and fossils from Phu Viang National Park, the home of Thai paleontology. The hotel is also 6 km from Khon Kaen University and 8 km from Khon Kaen Airport, which receives flights from major cities such as Bangkok and Chiang Mai.

“Northeast Thailand is a vast, culturally rich and economically important region, but it remains underexplored compared to other parts of Thailand. With the opening of Best Western Q Khon Kaen, we want to enable all visitors to discover the treasures of Isan in comfort and style. BWH Hotels is one of the few international hotel groups to own several hotels in this vibrant region, representing our strategy to bring our renowned hospitality standards to all parts of the country,” said Olivier Berriven, Vice President – Asia Pacific Hotels, BWH.

At Best Western Q Khon Kaen, guests can enjoy a stay that seamlessly blends Best Western’s global standards with authentic local service. The hotel’s design concept reflects Isan’s rich heritage with elements inspired by the Khon Kaen city gate, traditional Laotian reed harmonica and Kan Kaen Kun silk. The hotel’s 125 guestrooms are designed with the modern traveler in mind, offering the comforts of home and state-of-the-art amenities, while the bright on-site restaurant serves Thai and international cuisine for breakfast, lunch and dinner.

BWH Hotels currently operates 29 hotels in Thailand, one of the group’s key regional markets, under 11 diverse brands. In line with the company’s five-year growth strategy, BWH Hotels plans to open approximately 200 hotels in the Asia-Pacific region over the next five years.

Members of Best Western Rewards, an award-winning loyalty program that’s free to join, enjoy exclusive benefits and points that never expire. These points can be redeemed for exciting rewards like free nights, airline miles, and gift cards.

To book a stay at BWH hotels in Asia, visit bestwesternasia.com.

(Source: Your Stories – BWH)