Canadians are still avoiding the US as a travel destination, according to new reports.

Recent article published Journey hints that travel to the US from Canada has not recovered this year – even with the help of the 2026 men’s World Cup.

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In 2025, the publication reports, the US hospitality sector will lose $3.3 billion from Canadian travelers. Areas such as Florida, Las Vegas and the Southwest have been particularly hard hit by a shortage of wintering birds.

What about 2026? With the World Cup in town, have American hotels and entertainment groups managed to recover sufficiently? Let’s dig in.

Second wave of Canadian resistance

Recent trade disputes between American and Canadian authorities have led to a new wave of resistance from Canada. In the past, much of this resistance was a personal decision. Canadians have chosen to spend their hard-earned income outside the United States.

However, with the resumption of tariffs and the renaming of one lake, travel between the US and Canada has become more expensive and more socially charged. For example, another article published Journey reports that some Canadian airlines, such as Porter Airlines, are removing American alcohol from their sky-high shelves.

These demonstrations of economic solidarity are expected to intensify in the tourism sector, forcing Canadians to expand into other markets. In fact, according to Statistics Canada, travel spending by Canadians in the United States dropped by a whopping $790 million between January and March of this year.

In addition, many trips are shorter and take place on the same day. The same report states that nearly 40% of all trips from Canada to the United States are day trips.

However, there were signs that travel numbers began to pick up from April and increased steadily throughout the summer. In some places, including New York, Financial Times says Canadians can find special offers tailored just for them.

Currently, New York’s official tourism page says, “New York loves Canada. We’re lucky to have neighbors like you!” Although the Big Apple is not a border city, it suffers from a lack of Canadian tourists.

One tour operator in New York spoke about this. Financial Times that in 2024, 30 to 40% of its customers were Canadian. Today that number is closer to ten percent.